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Global marketing strategies

Jeannet, Jean-Pierre

Global marketing strategies Jean-Pierre Jeannet, Hubert David Hennessey - 2nd ed - Mumbai ; Chennai Jaico Publishing 2001 - xviii, 899 p. : ill. ; 25 cm

Includes bibliographical references and indexes

ISBN: 9788172248161

ISSN: 133788

Subjects--Topical Terms:
Export marketing - Management
Export marketing - Management - Case studies

Dewey Class. No.: 658.84 JEA

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