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Global marketing strategies

Jeannet, Jean-Pierre

Global marketing strategies Jean-Pierre Jeannet, H. David Hennessey - 6th ed - Boston, MA Houghton Mifflin 2005 - xxi, 613 p. : ill. 24 cm

Includes bibliographical references and indexes

ISBN: 9788177225181

ISSN: 2002109489

Subjects--Topical Terms:
Export marketing - Management
Export marketing - Management - Case studies

Dewey Class. No.: 658.84 JEA

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