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Global marketing management

Keegan, Warren J

Global marketing management Warren J. Keegan - 7th ed - Upper Saddle River, NJ Prentice Hall 2002 - xxv, 617 p. : ill. ; 27 cm

Includes bibliographical references and index

ISBN: 9780130332714

ISSN: 2001016317

Subjects--Topical Terms:
Export marketing - Management
Export marketing - Management - Case studies

Dewey Class. No.: 658.848 KEE

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