Normal view MARC view ISBD view

From brand vision to brand evaluation: the strategic process of growing and strengthening brands

Chernatony, Leslie De

From brand vision to brand evaluation: the strategic process of growing and strengthening brands Leslie De Chernatony - 2nd ed - Amsterdam Elsevier 2006 - xviii, 318 p. : ill. ; 23 cm

Includes bibliographical references and index

ISBN: 9780750667494

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.827 CHE

Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

From brand vision to brand evaluation: the strategic process of growing and strengthening brands

Find us on the map