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From brand vision to brand evaluation: the strategic process of growing and strengthening brands

Chernatony, Leslie De

From brand vision to brand evaluation: the strategic process of growing and strengthening brands Leslie De Chernatony - 2nd ed - Amsterdam Elsevier 2009 - xv, 318 p. : ill. ; 23 cm

Includes bibliographical references and index

ISBN: 9788131213384

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.827 CHE

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From brand vision to brand evaluation: the strategic process of growing and strengthening brands

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