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Foundations of marketing

Jobber, David

Foundations of marketing David Jobber and John Fahy - 2nd ed - New Delhi Tata McGraw Hill Education c2006 - xxiii, 376 p. : ill. ; 28 cm

Includes index

ISBN: 9780070634817

Subjects--Topical Terms:
Marketing
Marketing -- Management

Dewey Class. No.: 658.8 JOB

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