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Fashion brands : branding style from Armani to Zara

Tungate, Mark

Fashion brands : branding style from Armani to Zara Mark Tungate - 2nd ed - London Kogan Page 2008 - xv, 264 p., [16] p. of plates : col. ill. ; 24 cm

Includes bibliographical references (p. [253]-254) and index

ISBN: 9780749453053

ISSN: 2008011174

Subjects--Topical Terms:
Advertising - Fashion
Branding (Marketing)
Fashion merchandising

Dewey Class. No.: 746.920688 TUN

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