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Essentials of marketing research

Hair, Joseph F

Essentials of marketing research Joseph F. Hair, Jr. ... [et al.] - 2nd ed - New York McGraw-Hill Irwin c2010 - xvii, 398 p. : ill. ; 26 cm

Includes bibliographical references and index

ISBN: 9780073404820

ISSN: 2009037488

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 HAI

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