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Essentials of marketing management

Marshall, Greg W

Essentials of marketing management Greg W. Marshall, Mark W. Johnston - Boston McGraw-Hill/Irwin c2011 - 1 v. (various pagings) : col. ill. ; 28 cm

Includes bibliographical references and indexes

ISBN: 9780078028786

ISSN: 2009049181

Subjects--Topical Terms:
Marketing - Management

Dewey Class. No.: 658.8 MAR

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