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Offensive marketing : an action guide to gaining competitive advantage

Davidson, J. H

Offensive marketing : an action guide to gaining competitive advantage Hugh Davidson and Warren J. Keegan with Elyse Arnow Brill - Amsterdam Elsevier Butterworth-Heinemann 2004 - xiv, 414 p. : ill. ; 24 cm.

Includes index

ISBN: 9780750674591

ISSN: 2003057940

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 DAV

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Offensive marketing : an action guide to gaining competitive advantage

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