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Destination branding : creating the unique destination proposition

Destination branding : creating the unique destination proposition [edited by] Nigel Morgan and Annette Pritchard, Roger Pride - Rev. 2nd ed - Amsterdam Elsevier Butterworth Heinemann ©2010 - xxxvii, 314 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 9781856178204

Subjects--Topical Terms:
Advertising--Tourism
Branding (Marketing)
Place marketing
Tourism
Tourism--Marketing

Dewey Class. No.: 338.47910688 MOR

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Destination branding : creating the unique destination proposition

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