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Customer relationship management

Baran, Roger J

Customer relationship management Roger J. Baran, Robert J. Galka, Daniel P. Strunk - Australia Cengage Learning 2011 - 308 p. : ill. ; 26 cm.

Includes bibliographical references and index

ISBN: 9788131505182

ISSN: 2006908267

Subjects--Topical Terms:
Customer relations - Management - Textbooks
Relationship marketing - Textbooks

Dewey Class. No.: 658.812 BAR

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