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Creative strategy in advertising

Jewler, A. Jerome

Creative strategy in advertising A. Jerome Jewler, Bonnie L. Drewniany - 8th ed - Belmont, CA Thomson/Wadsworth 2005 - xvi, 336 p. : ill. ; 26 cm.

Includes bibliographical references (p. 322-326) and index

ISBN: 9780534625108

ISSN: 2003116833

Subjects--Topical Terms:
Advertising copy
Advertising layout and typography

Dewey Class. No.: 659.1 JEW

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