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Creating customer evangelists : how loyal customers become a volunteer sales force

McConnell, Ben

Creating customer evangelists : how loyal customers become a volunteer sales force Ben McConnell, Jackie Huba - Chicago Dearborn Trade Pub. c2003 - x, 214 p. : ill. ; 24 cm.

Includes bibliographical references (p. 197-207) and index

ISBN: 9780793155613

ISSN: 2002012221

Subjects--Topical Terms:
Customer relations
Relationship marketing

Dewey Class. No.: 658.8 MCC

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Creating customer evangelists : how loyal customers become a volunteer sales force

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