Crafting and executing strategy : the quest for competitive advantage : concepts and cases
Thompson, Arthur A
Crafting and executing strategy : the quest for competitive advantage : concepts and cases
Arthur A. Thompson, Jr., A.J. Strickland III, John E. Gamble
- 15th ed
- Boston McGraw-Hill/Irwin c2007
- 1 v. (various pagings) : col. ill., col. maps ; 27 cm.
Includes bibliographical references and indexes
9780072969436
2006011853
Strategic planning Strategic planning - Case studies