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Consumer behavior

Hoyer, Wayne D

Consumer behavior Wayne D. Hoyer, Deborah J. McInnis - 5th ed - Mason, OH South-Western Cengage Learning c2010 - xxiv, 493, [151] p. : ill. ; 27 cm.

Includes bibliographical references and indexes

ISBN: 9780547079929

ISSN: 2008935578

Subjects--Topical Terms:
Consumer behavior

Dewey Class. No.: 658.8342 HOY

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