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Consumer behavior

Kardes, Frank R

Consumer behavior Frank R. Kardes, Maria L. Cronley, Thomas W. Cline - Mason, OH South-Western, Cengage Learning 2011 - xx, 421 p. : ill. ; 27 cm.

Includes bibliographical references (p. 365-388) and indexes

ISBN: 9780538745406

ISSN: 2009939851

Subjects--Topical Terms:
Consumer behavior

Dewey Class. No.: 658.8342 KAR

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