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Consumer insight : how to use data and market research to get closer to your customer

Stone, Merlin

Consumer insight : how to use data and market research to get closer to your customer Merlin Stone, Alison Bond and Bryan Foss - London Kogan Page 2005 - xv, 288 p. ; 23 cm.

ISBN: 9780749444471

Dewey Class. No.: 658.834 STO

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Consumer insight : how to use data and market research to get closer to your customer

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