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Brand sense : sensory secrets behind the stuff we buy

Lindström, Martin

Brand sense : sensory secrets behind the stuff we buy Martin Lindstrom ; foreword by Philip Kotler - 1st Free Press trade pbk. ed - New York Free Press 2010 - 175 p. : ill. ; 22 cm

Includes bibliographical references (p. 157-159) and index

ISBN: 9781439172018

ISSN: 2010485163

Subjects--Topical Terms:
Advertising - Brand name products
Advertising - Psychological aspects
Brand name products
Business names
Senses and sensation

Dewey Class. No.: 658.827 LIN

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