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Business marketing : connecting strategy, relationships, and learning

Dwyer, F. Robert

Business marketing : connecting strategy, relationships, and learning F. Robert Dwyer, John F. Tanner, Jr - 3rd ed - Boston McGraw-Hill Irwin 2006 - xxix, 683 p. : ill., charts ; 26 cm.

Includes bibliographical references (p. 652-660) and index

ISBN: 9780072865783

ISSN: 2004058191

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 DWY

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