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Basic marketing research

Churchill, Gilbert A., Jr

Basic marketing research Churchill Gilbert A. Jr., Tom J. Brown, Tracy A. Suter - 7th ed - Australia Cengage Learning 2010 - xxvi, 594 p. : ill. ; 28 cm

Includes index

ISBN: 9781439041390

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 CHU

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