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ISBD view for: Beyond branding
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Beyond branding
Beyond branding edited by Nicholas Ind - 1st South Asian ed - London Kogan Page 2008 - xviii, 236 p. : ill. ; 24 cm.
Includes bibliographical references and index
ISBN:
9780749442125
Subjects--Topical Terms:
Brand choice
Brand name products
Branding (Marketing)
Product management
Dewey Class. No.:
658.827 IND
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