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Managing business interfaces : marketing, engineering, and manufacturing perspectives

Managing business interfaces : marketing, engineering, and manufacturing perspectives edited by Amiya K. Chakravarty, Jehoshua Eliashberg - Dordrecht ; Boston Kluwer Academic Publishers c2004 - viii, 332 p. : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 9781402076145

ISSN: 2003061189

Subjects--Topical Terms:
Business logistics
Industrial design - Management
Manufacturing industries - Technological innovations - Management
Marketing - Management
Product management - Technological innovations

Dewey Class. No.: 658 CHA

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