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Advertising Management

Jaishri Jethwaney

Advertising Management Jaishri Jethwaney, Shruti Jain - Oxford Oxford University Press 2010 - xii, 716 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 9780195678437

ISSN: 2006284078

Subjects--Topical Terms:
Advertising - India
Advertising - Management

Dewey Class. No.: 659.112 JAI

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