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Advertising and promotion : an integrated marketing communications perspective

Belch, George E

Advertising and promotion : an integrated marketing communications perspective George E. Belch, Michael A. Belch, Keyoor Purani - 7th ed - New Delhi Tata McGraw Hill Education 2010 - xxxiii, 1075 p. : ill. ; 24 cm.

Includes bibliographical references (p. [990]-1027) and indexes

ISBN: 9780070144965

ISSN: 2010040703

Subjects--Topical Terms:
Advertising
Communication in marketing
Sales promotion

Dewey Class. No.: 659.1 BEL

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