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Advertising and promotion : an integrated marketing communications perspective

Belch, George E

Advertising and promotion : an integrated marketing communications perspective George E. Belch & Michael A. Belch - 8th ed - Boston McGraw-Hill Irwin c2009 - xxv, 838 p. : col. ill. ; 29 cm.

Includes indexes

ISBN: 9780073381091

ISSN: 2008018250

Subjects--Topical Terms:
Advertising
Communication in marketing
Sales promotion

Dewey Class. No.: 659.1 BEL

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