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Advertising and integrated brand promotion

O'Guinn, Thomas C

Advertising and integrated brand promotion Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik - 4th ed - Australia Thomas South-Western 2006 - xlvii, 781 p. : col. ill. ; 28 cm.

Includes bibliographical references and indexes

ISBN: 9780324311327

ISSN: 2008922770

Subjects--Topical Terms:
Advertising
Advertising media planning

Dewey Class. No.: 659.1 OGU

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