Normal view MARC view ISBD view

Advertising : principles & practice

Moriarty, Sandra E

Advertising : principles & practice Sandra Moriarty, Nancy Mitchell, William Wells - 8th ed - Upper Saddle River, N.J Pearson Prentice Hall c2009 - xlvi, 640 p. : ill. (chiefly col.) ; 29 cm.

Previous editions had William Wells as first author. Includes bibliographical references (p. 615-624) and index

ISBN: 9780132224154

ISSN: 2007036863

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 MOR

Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Advertising : principles & practice

Find us on the map