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Advertising : principles & practice

Wells, William

Advertising : principles & practice William Wells, Sandra Moriarty, John Burnett - 7th ed - New Delhi Pearson 2006 - xxxi, 592 p. ; col. ill. ; 29 cm.

Includes bibliographical references (p. 575-580) and index

ISBN: 9788131714140

ISSN: 2005047639

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 WEL

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