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White, Roderick

Advertising Roderick White - 4th ed - New York McGraw-Hill 2000 - xi, 317 p. : ill. (some col.) ; 25 cm

Includes bibliographical references (p. 294-300) and index

ISBN: 9780077094584

Subjects--Topical Terms:
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Dewey Class. No.: 659.1 WHI

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