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Living brands : collaboration + innovation = customer fascination

Nadeau, Raymond

Living brands : collaboration + innovation = customer fascination Raymond A. Nadeau - New York McGraw-Hill 2007 - xxx, 302 p. : ill. ; 24 cm

Includes bibliographical references (p. [287]-288) and index

ISBN: 9780071466141

ISSN: 2006018778

Subjects--Topical Terms:
Advertising - Brand name products
Brand name products

Dewey Class. No.: 658.827 NAD

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