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Nonprofit and business sector collaboration : social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings

Nonprofit and business sector collaboration : social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings Walter W. Wymer, Jr., Sridhar Samu, editors - New York Routledge 2003 - 197 p. : ill. ; 23 cm

Includes bibliographical references and index

ISBN: 9780789019929

ISSN: 2002010556

Subjects--Topical Terms:
Corporate sponsorship
Nonprofit organizations - Marketing
Social marketing
Social responsibility of business

Dewey Class. No.: 658.8 WYM

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Nonprofit and business sector collaboration : social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings

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