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Light their fire : using internal marketing to ignite employee performance and wow your customers

Drake, Susan M

Light their fire : using internal marketing to ignite employee performance and wow your customers Susan M. Drake, Michelle J. Gulman, Sara M. Roberts - Chicago Dearborn Trade Publishing 2005 - xvii, 252 p. ; 24 cm

Includes bibliographical references and index

ISBN: 9781419502521

ISSN: 2004025394

Subjects--Topical Terms:
Communication in personnel management
Employee motivation
Organizational effectiveness

Dewey Class. No.: 658.45 DRA

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Light their fire : using internal marketing to ignite employee performance and wow your customers

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