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Leading through relationship marketing: how winning organisations leverage stakeholder relationships to improve business performance

Batterley, Richard

Leading through relationship marketing: how winning organisations leverage stakeholder relationships to improve business performance Richard Batterley - New Delhi Tata McGraw-Hill Publishing Company 2003 - x, 206p

Includes index

ISBN: 9780070583962

Subjects--Topical Terms:
Relationship marketing

Dewey Class. No.: 658.812 BAT

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Leading through relationship marketing: how winning organisations leverage stakeholder relationships to improve business performance

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