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Leading product development : the senior manager's guide to creating and shaping the enterprise

Wheelwright, Steven C

Leading product development : the senior manager's guide to creating and shaping the enterprise Steven C. Wheelwright, Kim B. Clark - New York Free Press c1995 - xii, 176 p. : ill. ; 24 cm

Includes index

ISBN: 9781416576341

Subjects--Topical Terms:
New products
Project management

Dewey Class. No.: 658.575 WHE

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Leading product development : the senior manager's guide to creating and shaping the enterprise

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