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Lead generation for the complex sale : boost the quality and quantity of leads to increase your ROI

Carroll, Brian J

Lead generation for the complex sale : boost the quality and quantity of leads to increase your ROI Brian J. Carroll - New York McGraw-Hill c2006 - xiii, 218 p. : ill. ; 24 cm

Includes bibliographical references (p. 193-209) and index

ISBN: 9780071458979

ISSN: 2005020712

Subjects--Topical Terms:
Relationship marketing
Sales management

Dewey Class. No.: 658.81 CAR

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Lead generation for the complex sale : boost the quality and quantity of leads to increase your ROI

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