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Launch it! : how to turn good ideas into great products that sell

Miller-Davidson, Molly

Launch it! : how to turn good ideas into great products that sell Molly Miller-Davidson, JoAnne Stone-Greier, and Michael B. Levinson - New York Collins 2006 - xvi, 272 p. ; 24 cm

Includes bibliographical references (p. [239]-264) and index

ISBN: 9780060819255

ISSN: 2005041444

Subjects--Topical Terms:
New products - Management
New products - Marketing

Dewey Class. No.: 658.775 MIL

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Launch it! : how to turn good ideas into great products that sell

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