Normal view MARC view ISBD view

Knowledge-based marketing : the 21st century competitive edge

Chaston, Ian

Knowledge-based marketing : the 21st century competitive edge Ian Chaston - New Delhi Response Books 2004 - xi, 274 p. : ill. ; 24 cm

Includes bibliographical references (p. 254-267) and index

ISBN: 9788178293967

ISSN: 2003115423

Subjects--Topical Terms:
Knowledge management
Marketing
Marketing - Management

Dewey Class. No.: 658.8 CHA

Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Knowledge-based marketing : the 21st century competitive edge

Find us on the map