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Key marketing skills

Cheverton, Peter

Key marketing skills Peter Cheverton - 2nd ed - London Kogan Page 2004 - xiii, 383 p. : ill. ; 25 cm

Includes index

ISBN: 9780749445652

ISSN: 2004017032

Subjects--Topical Terms:
Marketing
Strategic planning

Dewey Class. No.: 658.8 CHE

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