Key account management : tools and techniques for achieving profitable key supplier status

Cheverton, Peter

Key account management : tools and techniques for achieving profitable key supplier status Peter Cheverton - 4th ed - London ; Philadelphia Kogan Page 2008 - xvii, 379 p. : ill. ; 25 cm

Includes bibliographical references and index

9780749452773

2008003543


Customer services
Marketing - Key accounts
Selling - Key accounts

658.804 CHE

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