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Kellogg on integrated marketing

Kellogg on integrated marketing the Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the Medill School of Journalism, Northwestern University ; Dawn Iacobucci and Bobby Calder, editors - New Delhi Wiley - India 2003 - xxi, 314 p. : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 9788126511242

ISSN: 2002727101

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 IAC

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