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Kellogg on branding : the marketing faculty of the Kellogg School of Management

Kellogg on branding : the marketing faculty of the Kellogg School of Management edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler - Hoboken, N.J Wiley c2005 - xvii, 334 p. : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 9788126510276

ISSN: 2005007457

Subjects--Topical Terms:
Brand name products
Branding (Marketing)
Customer relations - Management

Dewey Class. No.: 658.827 TYB

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