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Introduction to sport marketing : a practical approach

Smith, Aaron C. T

Introduction to sport marketing : a practical approach Aaron C.T. Smith - Amsterdam ; Boston Butterworth - Heinemann 2008 - xiii, 326 p. : ill. ; 25 cm

ISBN: 9780750686853

Subjects--Topical Terms:
Sports -- Marketing

Dewey Class. No.: 796.06 SMI

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Introduction to sport marketing : a practical approach

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