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Internet advertising : theory and practice

Internet advertising : theory and practice edited by David W. Schumann, Esther Thorson - Rev. ed - Mahwah, NJ Lawrence Erlbaum Associates 2006 - ix, 516 p. ; 24 cm

Rev. ed. of: Advertising and the World Wide Web. 1999. Includes bibliographical references and index

ISBN: 9780805851090

ISSN: 2006015809

Subjects--Topical Terms:
Internet advertising

Dewey Class. No.: 659.144 SCH

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