Integration marketing : how small businesses become big businesses--and big businesses become empires
Joyner, Mark
Integration marketing : how small businesses become big businesses--and big businesses become empires
Mark Joyner
- Hoboken, NJ Wiley 2009
- xviii, 142 p. : ill. ; 19 cm
Includes index
9780470454596
2008052031
Big business Marketing Small business Strategic planning