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Integrated marketing communications : a primer

Kitchen, Philip J

Integrated marketing communications : a primer Philip J. Kitchen and Patrick de Pelsmacker - London ; New York Routledge 2004 - xiii, 193 p. : ill. ; 24 cm

Includes bibliographical references (p. 178-186) and index

ISBN: 9780415314206

ISSN: 2004000946

Subjects--Topical Terms:
Communication in marketing

Dewey Class. No.: 658.80014 KIT

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Integrated marketing communications : a primer

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