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Integrated advertising, promotion, and marketing communications

Clow, Kenneth E

Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack - 4th ed - Upper Saddle River, NJ Prentice Hall 2010 - xxi, 454 p. : ill. (chiefly col.) ; 28 cm

Includes bibliographical references and index

ISBN: 9780136079422

ISSN: 2008043641

Subjects--Topical Terms:
Advertising
Communication in marketing

Dewey Class. No.: 659.1 CLO

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