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Integrated advertising promotion and marketing communication

Clow, Kenneth E

Integrated advertising promotion and marketing communication Kenneth E. Clow, Donald E. Baack - 3rd ed - New Delhi Pearson 2009 - 537 p. : ill. ; 28 cm

Includes Index

ISBN: 9788131709962

Subjects--Topical Terms:
Marketing - Management

Dewey Class. No.: 658.802 CLO

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