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Inside the customer universe : how to build unique customer insight for profitable growth and market leadership

Andersen, Henrik

Inside the customer universe : how to build unique customer insight for profitable growth and market leadership Henrik Andersen, Thomas Ritter - Hoboken, NJ John Wiley & Sons c2008 - x, 279 p. : ill. ; 23 cm

Includes bibliographical references and index

ISBN: 9780470694244

ISSN: 2008015120

Subjects--Topical Terms:
Customer relations
Marketing

Dewey Class. No.: 658.8343 AND

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Inside the customer universe : how to build unique customer insight for profitable growth and market leadership

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