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Innovation, product development and commercialization : case studies and key practices for market leadership

Rafinejad, Dariush

Innovation, product development and commercialization : case studies and key practices for market leadership Dariush Rafinejad - Ft. Lauderdale, FL J. Ross Pub 2007 - xxvii, 403 p. : ill. ; 27 cm

Includes bibliographical references and index

ISBN: 9781932159707 ; 9788131509982

ISSN: 2007006360

Subjects--Topical Terms:
New products - Marketing
Product management

Dewey Class. No.: 658.503 RAF

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